Crystal City Framing is a successful small business in an area outside of Washington, D.C. in the United States. Paul and his assistant, Joe, have a loyal client base. Although there has been an economic downturn and the closure of many small businesses, Crystal City Framing continues to thrive. What is the secret of their … Read more
We often hear people say that to truly enjoy being a business owner we need to be authentic. We also hear that customers and clients will flock to us when we are authentic. Well, just what does authentic mean? The Webster dictionary defines authentic as being reliable and genuine. We all want to provide reliable … Read more
Showing empathy to customers takes more than words, it also takes imagination. It’s not enough to utter a few well meant clichés, hoping this will placate an upset or angry customer. People working in customer service need to make the mental stretch and try to imagine what it is like to travel in the customer’s … Read more
Customer service is a major aspect of the business. Without it, or if it is severely lacking, the business will end up with a bad reputation and a declining customer base, especially with the increased use of social media where customers share both positive and negative reviews. Word of mouth marketing is very popular, thus … Read more
Are you ready to learn how to keep every guest happy? It starts with making sure that your managers are thoroughly trained in every position within your restaurant. They need to know all the functions, so they can intervene if someone gets sick, or if sales are higher than expected. The manager needs to be … Read more
Imagine a romantic relationship without communication! How does one accomplish this feat? Impossible, you say? Relationships of all kinds require effective communication on multiple levels. This generalization extends to business relationships between sellers and customers. A large Florida sewage and waste company recently completed the acquisition of a smaller regional company here in South Carolina, … Read more
in the old movie Miracle on 34th StreetMacy’s Santa sends customers to Gimbels’ rival store for products Macy’s doesn’t have. After an outcry from management, it then turns out that customers really appreciate this service and are becoming more loyal to Macy’s than ever before. Today’s retailers have forgotten this lesson. Everyone is looking to … Read more
“Hey, Joe, your service stinks. Get this kid a chocolate milkshake.” Those are the words I heard as a kid on my first trip to an ice cream parlor near where my grandmother lived. Back then, there were no special people or computer programs needed to determine whether or not a business provided excellent customer … Read more
